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Venturing into the realm of ad networks can feel like stepping into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for maximizing your advertising spend and achieving tangible results. Let's, we need to grasp the fundamental types of pricing structures commonly employed by ad networks. Typically, ad netw… Read More

Boost your app's engagement with the power of well-crafted push notifications. These bite-sized messages can substantially influence user behavior, driving them back to your platform. However, simply sending random notifications won't cut it. To truly harness this valuable tool, you need a intelligent approach that emphasizes user experience and de… Read More

In today's virtual marketing landscape, it's crucial to understand your target audience deeply. Leveraging audience insights empowers businesses to craft highly targeted advertising campaigns that resonate with potential customers. By analyzing demographics, interests, behaviors, and online engagement, advertisers can develop personalized messaging… Read More

Pop-under ads can be annoying for users, but they also present fascinating challenge for advertisers. These ads operate under the radar, appearing in a new window when a user interacts with a webpage. This stealthy approach can lead to significant click-through rates (CTR) and ultimately drive conversions. Understanding how CPM pricing works for po… Read More